Building a Learning Academy @Climate Catalyst
A web for a non-profit organization to support automation through templates and resource management
Project Brief
Climate Catalyst is a climate policy organization operating remotely across the world and continuously explores new approaches in their operational models. They are currently facing challenges in accessing internal information and organizational guidelines efficiently.
Through user interviews, we learned that the lack of a centralized platform caused them misunderstand the core functions and steps in key pieces of the strategy and tactics in their campaigning work. The client seeks to find a way to store all campaign materials in one place.
My Role
Experience Designer — Research, User Journey, Workshop Facilitation, Style Guide, Design System
Timeline
Jan - Apr 2023
Platform
Web
About the project
Why are we building a website?
Climate Catalyst is currently facing challenges in accessing internal information and organizational guidelines efficiently. Through user interviews, we learned that the lack of a centralized platform caused them misunderstand the core functions and steps in key pieces of the strategy and tactics in their campaigning work. Approaching us, the client seeks to find a way to store all campaign materials in one place.
User Interview Insights
To gain a better understanding of the problem at hand, we conducted four semi-structured interviews with a diverse user group, including both new and experienced employees, to gain insights into their experiences when trying to locate the right resources for their campaigning work.
Pain Point #1
Resources are everywhere
Documents are stored in different destinations, such as Google Drive and/or on local personal folders.
Pain Point #2
Information overloaded
Employees struggled with the volume of information, making it difficult to prioritize their learning.
Pain Point #3
Delays in execution
Because of back and forth communication with people who work in a different timezone, they often push back their projects.
Jobs to be done
As an employee:
01
I want to find answers to a question myself before bothering anyone else, without feeling confused
02
I want to put the information, instructions, and other resources that apply to all teams in one place, so that everyone on the team has quick access to the resources.
User Journey Map
I identified key steps where a learning academy site could provide maximum support and impact
Before moving into platform functionality and interface design, we explored defining journeys based on different user roles. However, because Climate Catalyst operates as a small organization, individuals often manage highly specialized and independent responsibilities. This created too many edge cases, as workflows varied significantly from person to person.
Instead, we aligned the experience with Climate Catalyst’s shared campaign workflow: Consult, Convene, Campaign, and Close (4C). Since employees participate in different stages of campaigns, mapping the journey across these four phases helped us identify where a learning academy site could provide the most effective support. This journey mapping allowed us to pinpoint key touch points where employees need guidance, resources, or tools throughout the campaign lifecycle.
Future State Journey Map